Atlas Fertilizer Corporation began this new planting season of 2022 with enthusiasm as it renewed efforts to help improve rice and corn farming efficiency. Started 2 years ago, the Atlas Fertilizer Expert (AFX for brevity) is a comprehensive mobile application that was launched in 2020 and has been continuously refined. Highly advanced research on rice and corn crop fertilization enables the cutting edge app to give a precise recommendation and schedule of fertilizer grades and timing of application for every kind of rice and corn crop in the Philippines. This comes from decades of experience of AFC into crop sciences and field researches into Soil Specific Nutrient Management (SSNM) techniques using a wide variety of seeds, hundreds of trial farms across the country, and in partnership with institutions such as PhilRice, IRRI, and IPNI. The AFX guarantees Filipino farmers optimum returns from their farming inputs used for the season.
According to Mr. Ernest B. Ganga, Vice President for Marketing, “Gone are the days when blanket recommendations on brochures and flyers were the norm; only one (1) way of using fertilizers across the Philippines. These did not consider the conditions on the farm such as soil type, geography & terrain of the farm, seeds, irrigation, and practice of the farmer. The AFX does all the analysis and removes the uncertainties regarding fertilizers and guides the user with the schedule of when and how much to apply on to crops. This will help farmers save money, and lessen excess fertilizers put into the soil, improving the carbon footprint of farming and making it more environment friendly. The AFX advocates for the 4Rs for farming and fertilization, “Right Kind, Right Time, Right Amount, & Right Placement.”
Capable of being downloaded for free on to both Android and iOS phones, the AFX’s user-friendly style and reliability is sure to become a staple Filipino farmer’s tool in helping produce higher yields for their crops.
