Abigail Farm Supply Incorporates

Cuenca Agricultural Supply was established by Engr. Edwin Gonzales Cuenca in January 03, 1990 at Brgy, Lamian, Surallah, South Cotabato. With an intense desire to succeed, he faced his challenges with faith and courage.

His struggles and pressures started as he personally managed the business which includes the promotion, delivery and planning. With patience and support from his wife Ms. Ruth P. Cuenca, the business continued to grow and survived during lean months. The fruit of these obstacles turned out to be great opportunity as more branches were added every year in the neighboring towns of South Cotabato.

The distribution proved to be a fertile ground giving the management a wide variety of business partners and linkages. As branches were also added in provinces of Sultan Kudarat, South Cotabato, and Maguindanao, the expansion in these areas strengthens the ties with distribution partners in serving their needs. The competition in distribution level soon became tough as new players in the agribusiness started to penetrate the territory. Hence, the management led the people in consistent price monitoring, frequent visit to customers and branches to address issues and concerns immediately. These all proved that the customers’ satisfaction is the company’s top priority. Desiring for good inventory control, the management decided to start a computerized system in partnership with a computer consultancy firm.

The proprietors personally engaged in the business operations and transactions exemplifying the core values of teamwork, commitment, competence, customer-oriented, honesty, integrity, and most importantly fear in God. The company practices a weekly general assembly for all employees providing spiritual enrichment, trainings, business meetings, team building activities and wellness program. These activities promote unity and harmony within the organization. All branches are given sales targets and in return an awarding program is organized to recognize performing dealers and customers. In addition, a yearly trip abroad as an incentive is given by the company to dealers who were able to achieve the sales target.

Furthermore, a monitoring team led my Ms. Ruth P. Cuenca was organized to conduct inventory count, audit of sales reports and accounts in each branch. The first-in, first-out policy of products is also practiced in the warehouses. The viability of the company is the result of constant monitoring, inventory control, account handling and collection.

Currently, its main office is located at Tomas Claudio Street, Surallah, South Cotabato with fourteen (14) other branches covering the areas of South Cotabato, Sultan Kudarat, Maguindanao, General Santos City and Digos City, Davao del Sur. Early in the year 2012, this

Company started to operate under the name of Abigail Farm Supply, Incorporated.

Every entity has its own beginning, may it humble or prestigious each one must possess the will to go head on with the waves of challenges and continually sailing on in rough waters. Abigail Farm Supply Incorporated started from a single branch in Surallah, South Cotabato. Mr. and Mrs. Ruth Cuenca’s faith and ingenuity propelled the business to new heights that brought them to where they are today.

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