AFC News

Atlas Fertilizer Corporation organized an outreach activity at Virlanie’s Babies and Toddlers’ Home in Makati as part of their 58th Founding Anniversary celebration, aiming to provide care and entertainment to abandoned, abused, and homeless children, highlighting their commitment to community support.

Atlas Fertilizer Corporation, in its 57th year in the business, is committed to delivering high-quality products and services, continuously improving its offerings, and providing knowledge and technical assistance to farmers in the industry to maintain its position as one of the best in the country.

Atlas Fertilizer Corporation (AFC) leverages its 57 years of experience in the fertilizer industry to continuously research and develop new products, improve existing ones, and maintain high-quality standards, with a focus on meeting individual customer requirements and enhancing nutrient efficiency through innovative approaches.

Atlas Fertilizer Corporation aims to be a “Global Standard” company by emphasizing transparency, integrity, and dependability, investing in technology, improving manufacturing processes, ensuring environmental compliance, and conducting research to enhance product quality, all with a focus on serving Filipino farmers and the community.

In response to the issue of fertilizer faking and adulteration in Mindanao, Atlas Fertilizer Corporation’s Mindanao district launched a radio block program and radio spot campaign to educate farmers on detecting fake fertilizers and promote genuine products, including non-traditional fertilizer grades.

Atlas Fertilizer Corporation launched the 5S program, a workplace management initiative, to improve efficiency and prevent errors. They introduced it through a “Run for 5S” event, initiated the program in pilot departments, and aimed to set standard norms for company-wide implementation.

Atlas Fertilizer Corporation’s Transgenerational loyalty program aims to rekindle the youth’s interest in farming and educate students about the importance of agriculture, particularly in an aging farming population, as part of the company’s Corporate Social Responsibility efforts.

Atlas Fertilizer Corporation’s new vision, “Bukang Bibig ng Magsasaka,” aims to become a household name and iconic brand in the Philippines, focusing on providing farmers with fertilization technologies that enhance financial returns and alleviate their difficulties, while fostering growth and success for distributors, employees, and shareholders.

Dr. Roland Buresh, a renowned scientist in nutrient management, particularly for rice cultivation, has earned numerous honors and awards throughout his distinguished career, contributing significantly to improved fertilization practices and sustainable agriculture.

This article acknowledges and pays tribute to the often-unseen heroes in the fertilizer industry, the “yagyag” or “kargador” workers, who tirelessly carry and load bags of fertilizer to ensure they reach their destinations, highlighting the challenges they face and their noble contribution to the industry.